ARTIST BIO

B. 1977 ROME, ITALY

Simone Legno is the Co-founder and Chief Creative Officer of tokidoki. Born in Rome, Italy, Legno drew incessantly as a child. Boxes of chewed, broken and unsharpened pencils were the beginnings of a passion for art that led to the eventual creation of tokidoki. Since officially launching in 2005, tokidoki has grown into an internationally recognized pop-culture lifestyle brand, amassing a cult-like following for its larger-than-life characters, megawatt partnerships and extensive range of products from apparel and handbags to home décor and even slot machines.

CREATIVE INSPIRATION

A mish-mash of BAPE®’s signature iconography and Legno’s design language, the camo pattern, BABY MILO®, and other BAPE® characters appear with tokodoki’s signatures for an east-meets-west aesthetic inspired by global urban icons, subcultures, Americana icons, Japanese pop culture, and more.